The main communications department rolled out a new branding campaign today via an online meeting. All of us at the various locations need to implement it over the next several months. I was ready to take copious notes about how to do that but the meeting lasted less than a half hour and was about the process that had lead to the new branding. It ended with a video designed to make us stand and cheer.
I’m not the stand and cheer sort unless there are nine men arranged around a diamond of dirt.
After logging out of the meeting, I looked at my nonexistent notes. I jotted down the tagline so I’d remember it. I considered adding “Figure out how to care about new branding” to my to-do list but decided I could remember that on my own.
How many times are you going to have to watch the video in the next few months? You might need to write it out after all... :)
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